I admit, that’s an awful title.
Over at Core77, they have a behind-the-scenes look at a surfwear commercial using the bullet-time concept of The Matrix and The Gap. I was blown away that I was blown away. It’s just like those creeps in khakis, I thought. Yet the effect on the water and the flair of the surfer’s motion adds so much more depth than I expected.
Then I considered the comparisons: in The Matrix, Neo is basically falling down during the famous bullet-time sequence. In those ugly Gap commercials, the dancers were just jumping straight up in the air. Here, the surfers are cutting through the water, fighting the force of the waves, and trailing streams of water off of their boards.
I hate to say it, but surfing is cooler than falling or jumping.