Marketing Assholes

Kashmir Hill’s article in Forbes caught my eye:

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

She heavily quotes (and highly recommends reading) Charles Duhigg’s article in the New York Times:

How Companies Learn Your Secrets

Here’s the quote that you want to read from Target’s statistician Andrew Pole:

And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons.

Read both articles.

Must we use cash for everything?

My question is: What the hell?

Advertisements

One thought on “Marketing Assholes

  1. I’m so glad I spent all that time and money to obtain that marketing degree.

    This is all about the lack of online privacy laws, which we are reminded of every time Facebook, Googke, Twitter, etc. change their privacy policies. They own us and the only legislation to protect individuals that is ever introduced in Congress is to protect the rights of corporations.

    It’s funny that Ron is an ultra-libertarian and a little government intervention is what would have helped him out.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s