Marketing Assholes

Kashmir Hill’s article in Forbes caught my eye:

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

She heavily quotes (and highly recommends reading) Charles Duhigg’s article in the New York Times:

How Companies Learn Your Secrets

Here’s the quote that you want to read from Target’s statistician Andrew Pole:

And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons.

Read both articles.

Must we use cash for everything?

My question is: What the hell?


One thought on “Marketing Assholes

  1. I’m so glad I spent all that time and money to obtain that marketing degree.

    This is all about the lack of online privacy laws, which we are reminded of every time Facebook, Googke, Twitter, etc. change their privacy policies. They own us and the only legislation to protect individuals that is ever introduced in Congress is to protect the rights of corporations.

    It’s funny that Ron is an ultra-libertarian and a little government intervention is what would have helped him out.

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